Learn to sell in chat, as a team.
Everything we know about running customer conversations well, free to use whether or not you ever try inChat.
Blog
Playbooks on lead response, follow-up, pipeline and AI.
BrowseGuides
WhatsApp, texting compliance and rollout, step by step.
BrowseTemplates
Copy-ready follow-ups, reminders and qualification questions.
BrowseGlossary
CRM and messaging terms in plain English.
BrowseFree tools
WhatsApp link generator and SMS segment calculator.
BrowseCompare
Conversation-first vs traditional CRM, inbox vs CRM.
BrowseMost-useful articles.
AI CRM explained: what it should actually do for a small sales team
A practical look at AI in a CRM for small sales teams: summaries, next steps, reply drafts and field suggestions, why approval matters and what to question.Read articleHow to choose a CRM for a small business whose customers message you
A practical guide to choosing a small business CRM when customers text and WhatsApp you: requirements checklist, vendor questions and a scoring template.Read articleLead response time: how fast to reply, and a standard your team can actually keep
How fast should you answer a new lead? A practical way to set a response-time standard for business hours and after-hours, and how to measure it honestly.Read articleStep-by-step, for the hard parts.
CRM migration checklist: moving from spreadsheets or another CRM
A step-by-step plan for small teams moving customer data into a new CRM, with a field mapping template, dedupe rules and a cut-over plan that keeps sales running.
TutorialA 30-day rollout plan for a messaging CRM
A practical four-week plan for getting a small team to run customer conversations in a messaging CRM, with roles, rules, training and the numbers to check along the way.
Best practices12 best practices for selling over messaging
Twelve habits that help small teams turn customer messages into booked work, from who owns each thread to how you follow up, hand off and protect customer data.
Migration guideHow to move client chats off personal phones
A step-by-step plan for getting customer conversations off employees' personal phones and onto business numbers your team shares, without losing customers or history along the way.
GuideUS business texting compliance basics
The concepts every US team should understand before texting customers from a business number, from 10DLC registration to consent records. This is an overview, not legal advice.
GuideWhatsApp for business teams: the complete guide
Everything a small team needs to choose between the WhatsApp Business app and the WhatsApp Business Platform, set it up correctly and keep the number in good standing.
Copy, adapt, send.
- Lead qualification questions for chatQuestions you can send in a chat thread to learn whether a new lead is a fit, phrased so they read like a conversation rather than a form. Each one comes with a short note on why it's worth asking.
- SMS appointment reminder templatesPlain, short text messages for every step of an appointment, from booking to no-show follow-up. Each template avoids emoji and curly quotes so it stays in the GSM-7 character set, and most fit in a single 160-character segment once you fill in typical names and dates.
- WhatsApp follow-up templates for small teamsShort, friendly WhatsApp messages for the moments small teams follow up most: answering a new inquiry, chasing a quote, re-opening a conversation after the 24-hour window, confirming appointments and checking in after the job.
Make every conversation count.
Join the early-access list to see inChat in action, help shape what we build next, and be first to know when your team can start.
- A walkthrough built around your channels
- Early look at pricing and plans
- A direct line to the product team